Lotte Confectionery's Sugar-Free Dessert 'Zero' Surpasses 2 Billion KRW in Sales Within One Month

Lotte Confectionery, 'Zero' poster. Photo by Lotte Confectionery

[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 23rd that sales of its sugar-free dessert brand 'ZERO' have exceeded 2 billion KRW in about a month.

Last month, Lotte Confectionery launched five ZERO products starting with online and department store channels. From early this month, the company expanded product sales to most distribution channels, including supermarkets and discount stores. Since then, the initial stock was quickly sold out, causing supply disruptions at some retail stores due to product shortages.

Lotte Confectionery selected actress Lee Sung-kyung as the advertising model and is conducting various promotions such as TV commercials, on-site product exhibitions, and online events. The company plans to further expand the ZERO brand by developing various products such as chocolates and candies.

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