Homeplus Opens Mega Food Market Daejeon Yuseong Branch... "Targeting 20s and Single-Person Households"

Exterior view of Homeplus Mega Food Market Yuseong branch.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 23rd that it will reopen Daejeon Yuseong Branch as its 9th Mega Food Market.

Daejeon Yuseong Branch is currently one of the high-sales stores close to the top 10 in nationwide sales rankings. With a total floor area of 65,583㎡ (approximately 20,000 pyeong), it is the third largest Homeplus store nationwide, and its sales area is about 23,000㎡ (approximately 6,950 pyeong).

The store is surrounded by commercial facilities such as district offices, universities, terminals, and tourist attractions, resulting in a high proportion of young people in their 20s and single-person households. Accordingly, the product assortment has been strengthened with items specialized for 1-2 person households, such as convenience foods and ready-to-eat meals, tailored to the characteristics of the local commercial area.

The bakery is designed with a European cafe concept, separately displaying premium and healthy breads as well as small-portion snack breads, and has introduced a new dessert line including cronuts and cupcakes. The Yuseong Chaek Pie, developed exclusively and offered only at Daejeon Yuseong Branch, is a bread made with 384 layers of crispy pie dough combined with chocolate and coconut powder. It will be sold at a 50% discounted price, limited to 200 pieces per day, until the 29th.

The Wine Cellar features over 1,400 types of wines and whiskeys from 17 countries worldwide, ranging from cost-effective wines to premium wines, making it the largest wine store among all Homeplus locations nationwide. The City Farm, an urban smart farm, sells salad vegetables grown directly inside the store with roots intact, allowing customers to take them home and grow them themselves.

Homeplus plans to select major stores nationwide in Seoul, Gyeonggi, Honam, and Yeongnam regions this year to additionally renovate them into Mega Food Markets.

A Homeplus official said, “The Homeplus Mega Food Market Daejeon Yuseong Branch, the first to be introduced in non-metropolitan areas, is significant as it is the first in the Daejeon area and represents a future-oriented large-scale mart. We will continue efforts to strengthen competitiveness in the central region’s key commercial areas, including Daejeon and Chungcheong regions.”

This content was produced with the assistance of AI translation services.