Electronic Cigarette Juul to Be Banned from the US Market

FDA to Issue Order Banning Sales of Juul E-Cigarettes in U.S. Market

[Image source=AP Yonhap News]

[Asia Economy Reporter Kim Hyunjung] The American e-cigarette brand 'Juul' is expected to be banned from the domestic market.

The Wall Street Journal (WSJ) reported on the 22nd (local time), citing sources, that the U.S. Food and Drug Administration (FDA) is set to issue a sales ban order against Juul Labs, the manufacturer of Juul, in the U.S. market soon. Juul became the number one company in the U.S. market with its sweet and fruity flavored e-cigarettes and various marketing strategies.

However, amid criticism that it encourages youth smoking, government agencies including the FDA have increased their oversight, narrowing Juul's market position.

Previously, in 2020, the FDA instructed all e-cigarette manufacturers in the U.S. to submit data to review the smoking cessation effectiveness of their products. In the case of competitor RJ Reynolds, their e-cigarette brand 'Vuse' received FDA approval last year. The FDA explained in a statement at the time that the data analysis showed Vuse's toxicity was significantly lower compared to conventional cigarettes.

Juul is expected to file an objection to the FDA's sales ban order.

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