President of Korea GM: "Turning a profit this year and full-scale growth next year... New cars and multi-brand two-track strategy"

Roberto Rempel, President of Korea GM, Revealed at Brand Day

Roberto Rempel, President of Korea GM, is explaining the management plan at the GM Brand Day on the 22nd.

[Asia Economy Reporter Choi Dae-yeol] Roberto Rempel, President of Korea GM, said on the 22nd, "We will keep our promise to achieve the break-even point this year and transition to a growth business starting next year."

President Rempel revealed his vision for the next management plan at the GM Brand Day held at Paradise City in Incheon on the same day. Rempel, who was the president of GMTCK, took office last month after his predecessor Kaher Kazem moved to another business site. This event was his first meeting with the press.

As a measure for business normalization, the company plans to focus on new car production and export expansion on one hand, and on the other hand, implement a multi-brand strategy by introducing competitive models from various brands domestically. This is the so-called 'two-track' strategy.

He said, "Korea GM is steadily implementing the business normalization plan that started in 2018," adding, "We will open a new era by expanding exports through the subcompact crossover utility vehicle (CUV) produced at the Changwon plant next year along with the Trailblazer, and by expanding the multi-brand strategy including the newly introduced GMC."

Roberto Rempel, President of Korea GM, is explaining the management plan at the GM Brand Day on the 22nd.

According to the company, it earned over 1 trillion won in revenue in 2013 but has been continuously operating at a loss since then. Especially around 2018, the scale shrank with the closure of the Gunsan plant. At the GM headquarters level, there is a major transformation underway, declaring to reinvent itself as a platform company rather than a traditional car manufacturer by incorporating various technologies such as electrification and autonomous driving. If Korea GM generates profits through internal and external efforts, it will return to profitability for the first time in over a decade.

President Rempel said, "Leading Korea GM to business normalization is my mission and duty," and added, "Considering GM's innovative perspective, electrification and autonomous driving strategies, GMTCK's development capabilities and future technology research, production scale of 500,000 units, and multi-brand strategy, I am confident that we will face a positive future."

He also reiterated the plan to introduce various electric vehicles developed globally by GM into the domestic market. He said, "GM plans to launch various electric vehicles including Chevrolet Silverado EV, Equinox EV, Blazer EV, Cadillac Lyriq, Celestiq, and GMC Hummer EV," adding, "Korea GM will release 10 electric vehicle models by 2025, broadening customer choices and becoming a major player among imported brands."

Roberto Rempel, President of Korea GM, is explaining the management plan at the GM Brand Day on the 22nd.

This content was produced with the assistance of AI translation services.