Homeplus Launches Focused Online Delivery Campaign Targeting Gangnam's Three Districts

Homeplus announced that it will intensify its focus on online demand in the Gangnam area by increasing delivery vehicles in the fiercely competitive online delivery market of the Gangnam 3 districts (Gangnam, Songpa, Seocho).

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 22nd that it will intensively target online demand in the Gangnam area by increasing delivery vehicles in the fiercely competitive online delivery zone of the Gangnam 3 districts (Gangnam, Songpa, Seocho). The Gangnam 3 districts are characterized by strong purchasing power, a high proportion of 1-2 person households, and office-dense areas, making them a hotspot for online shopping and a battleground for delivery services. It is also a pilot area where major delivery and e-commerce platforms first introduce new services such as dawn delivery.

Homeplus is focusing on this area to lay the foundation for becoming a leader in online delivery. The number of delivery vehicles in the Gangnam area has been increased by about 50%, raising the order capacity for same-day delivery through direct store shipment. In fact, from March to June 20, the number of online orders at Jamsil and Namhyeon stores increased by about 21% compared to the same period last year.

Benefits for new customers at Jamsil and Namhyeon stores have also been prepared. From the 23rd to the 29th, customers placing their first online order at these stores will receive a 20,000 KRW discount coupon applicable on purchases over 40,000 KRW. Additionally, a 20% discount coupon offering up to 10,000 KRW off on purchases over 30,000 KRW will be provided.

Lee Taeshin, head of Homeplus Online Business Division, said, “We have continuously strengthened our delivery capabilities to target the fiercely competitive Gangnam area for online delivery,” adding, “Through this opportunity, we will once again prove Homeplus’s online competitiveness and demonstrate our presence as a pioneer in direct store shipment.”

This content was produced with the assistance of AI translation services.