Emart Traders Expands Overseas Direct Sourcing Products... Strengthening Price Competitiveness
[Asia Economy Reporter Lim Chun-han] Emart Traders announced on the 22nd that it will strengthen product and price competitiveness by expanding overseas direct sourcing products.
Since the end of 2007, Emart has established a dedicated overseas sourcing team to source excellent products from abroad. The Beaoliva canola oil, grape seed oil, and olive oil directly imported by Traders from Spain are representative cases of securing stable supply through overseas direct sourcing amid increasing domestic demand for edible oils.
Traders advanced the import schedule of grape seed oil, which was originally scheduled to be stocked in the second half of the year, to June through August to secure a stable supply. This allowed the lifting of purchase quantity restrictions on cooking oil that had been in place for about 50 days. Additionally, they have proactively secured supply by contracting an additional 60,000 bottles of Italian grape seed oil and Spanish sunflower seed oil.
The American Blue golf balls, which Traders will showcase at the Dongtan store on the 27th, are a case of directly contracting and importing popular overseas products known for cost-effectiveness. Emart's overseas sourcing team was able to import golf balls at about 40% lower prices than other brands with similar specifications through three months of negotiations with local companies.
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An Emart official said, “Based on our overseas sourcing experience, we are focusing on presenting differentiated cost-effective products unique to Traders,” adding, “In this era of high prices, we plan to continuously build product competitiveness unique to warehouse discount stores for customers seeking cost-effectiveness and thrifty consumption.”
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