CU Celebrates 10th Anniversary...Thank You Packages Delivered to Stores Nationwide

CU, 10th Anniversary Appreciation Package Delivery.

[Asia Economy Reporter Jeon Jinyoung] CU delivered a 10th anniversary appreciation package to more than 16,000 stores nationwide to commemorate the brand's 10th anniversary and reaffirm its commitment to customer-centric management.

According to CU on the 22nd, the customer satisfaction package includes a thank-you card in the name of BGF Retail's CEO, a framed “Promise to Move Customers' Hearts (Go·Ma·Um Promise)” plaque, one 10th anniversary commemorative uniform, and two exchange vouchers for newly renewed uniforms.

Earlier this month, CU announced the Go·Ma·Um Promise, which was made in a gathering of franchise owners, staff, and executives, pledging to maintain the best operational capabilities in products, services, and store environment for the continuous growth of stores. The promise contains commitments to practice three key areas: ▲ enjoyable shopping experience ▲ pleasant encounters ▲ daily resting place, aiming to become a convenience store like a good friend that customers want to see every day.

The thank-you card expresses gratitude to franchise owners who have contributed to building the best brand over the past 10 years and the headquarters' commitment to further develop the brand. The full text of the promise is printed on the framed plaque.

The 10th anniversary commemorative uniform is designed with a deep navy base and purple accents, with the commemorative logo embroidered on the left pocket. The uniform exchange vouchers allow pre-ordering of two newly designed uniforms to be unveiled later.

CU plans to utilize the Go·Ma·Um Promise in regular training for executives and franchise owners to enhance customer satisfaction and showcase differentiated branding through various channels such as promotional materials, POS, and digital signage at more than 16,000 stores nationwide.

Lim Minjae, Head of Win-Win Cooperation at BGF Retail, said, “To become a convenience store that customers want to visit every day, we prepared a time to share a vision that franchise owners, staff, and executives will move forward with one heart and a small gift to thank them for the journey over the past 10 years.” He added, “CU will continue to establish itself as a customer-centric brand like a good friend in customers' daily lives.”

This content was produced with the assistance of AI translation services.