Gochang-gun Launches Fragrant and Sweet 'Subakbbang'

[Gochang=Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil] Gochang County in Jeonbuk is attracting attention by launching character bread made from Gochang watermelon.

According to the county on the 21st, the 'Watermelon Bread,' first introduced at this year's Gochang Bokbunja and Watermelon Festival, harmonizes the fragrant watermelon scent and the sweet yet moist red bean paste made from Gochang watermelon and Gochang bokbunja.

Additionally, black sesame seeds are used to represent watermelon seeds, adding both fun in eating and a nutty flavor.

The manufacturer of the watermelon bread made it using Gochang watermelon with the determination to create an excellent domestic bread that surpasses Japanese character bread known for its outstanding baking technology.

Famous domestic artists and designers collaborated to devote great effort to the packaging design as well.

Gochang Watermelon Bread tastes even better when eaten with coffee or milk, and when frozen, it offers a gelato-like sensation.

Gochang Watermelon Bread, which can be gifted to precious family members, lovers, or on special occasions, is expected to play a role as a representative tourist dessert product of Gochang County.

Im Deukseon, CEO of Gochang Watermelon Bread, said, "We want to continuously utilize the clean agricultural products of Gochang to create various character products preferred by the MZ generation, such as traditional liquor, ice cream, beverages, and caramel chocolates, to help the local economy."

Gochang Watermelon Bread can be purchased at various online and offline stores, including KakaoTalk Gift, Market Kurly, Naver Smart Store, Gochang County Agricultural Specialty Product Sales Center, and Hagwon Farm.

Gochang=Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil gjg7070@asiae.co.kr

This content was produced with the assistance of AI translation services.