Shinhan Card Opens Online System for Food-Insecure Children’s 'Kkumnamu Card'... Strengthening ESG

Emergency Living Support Fund for Low-Income Households, Also Handling Special Learning Support Fund Disbursement

[Asia Economy Reporter Yoo Je-hoon] Shinhan Card announced on the 20th that it has opened an online payment system for the meal support service 'Kkum Namu Card' for children in need, in collaboration with Seoul City and GS25.

According to Shinhan Card, the Kkum Namu Card online payment system allows children in need to pre-order GS25 convenience store food online at a 20% discounted price and pick it up at a nearby GS convenience store. This system was developed together with Seoul City and GS Retail, and can be used by downloading the Seoul City Kkum Namu Card application and accessing the 'GS25 Namanui Naengjanggo' (My Own Refrigerator) banner within the app.

Previously, children in need had to visit nearby GS25 convenience stores and pay directly with the Kkum Namu Card, which was inconvenient. The opening of this online system is expected to solve the nutritional imbalance problems faced by vulnerable children due to recent rising dining costs, and also alleviate the inconvenience and stigma associated with offline payments by Kkum Namu Card users, according to the company.

Meanwhile, Shinhan Card will act as the payment agency for Seoul City in the emergency living support fund program for low-income households announced by the government on the 19th. This program provides a one-time emergency living support fund to approximately 2.27 million low-income households to ease the burden of rapid price increases. Additionally, Shinhan Card plans to participate as a payment agency in the low-income student special support fund program, scheduled to be implemented by the Ministry of Education and 17 metropolitan and provincial offices of education nationwide at the end of June.

A Shinhan Card official stated, "We are striving to fulfill our social role by reducing the burden on vulnerable groups in areas related to the core business of the card company," and added, "We will continue to fulfill our corporate social responsibility by expanding participation in various public projects."

This content was produced with the assistance of AI translation services.