Pulmuone Relaunches Beverage Brand 'It's'

Integration of Existing Beverage Products under the 'It’s' Brand
Dual Operation with Premium Cold-Pressed Juice ‘I’m Real’

[Asia Economy Reporter Eunmo Koo] Pulmuone Foods announced on the 21st that it has integrated and renewed its beverage products ‘I’m Green’, ‘I’m Fruit’, and ‘I’m Your’ under the ‘It’s’ brand and will operate them separately from ‘I’m Real’. Along with the brand renewal, the company strengthened its eco-friendly policy by applying ‘Excellent Recycling Grade’ packaging to all products.

In line with the brand renewal, the product names and packaging of existing products were completely changed. The green juice ‘I’m Green’, made by adding functional ingredients such as dietary fiber, probiotics, and collagen to freshly squeezed green vegetables and fruits, will be renamed ‘It’s Green’. The refrigerated juice ‘I’m Fruit’, made by directly sourcing Cheongsong apples and Jeju Hallabong and tangerines from local farms, will be renamed ‘It’s Fresh Up’. The color ade ‘I’m Your’, which contains fresh juice and pulp to provide a refreshing taste, will be renamed ‘It’s Ade’.

The packaging was also completely redesigned, from label design to containers. The It’s logo is prominently placed on the packaging, and images of the ingredients used in each product were added so consumers can easily understand the product characteristics and flavors at a glance. Additionally, eco-friendly packaging that meets the excellent recycling grade standards was applied to all products to strengthen the eco-friendly policy. Transparent single-material containers and lids made of buoyant materials were used, and the labels use mildly alkaline adhesive that dissolves well in water to facilitate separation and disposal.

A Pulmuone Foods official said, “We will develop the new beverage brand It’s as a popular beverage brand that consumers of various age groups, from children to adults, can enjoy,” adding, “We plan to focus on brand expansion and beverage category growth by launching new products that meet consumer needs and trends.”

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