"Water Play After 3 Years" Lotte Department Store Starts Season-Off Theme Regular Sale

Product Category Events and Promotions... Summer Lifestyle Suggestions
Essential Summer Vacation Items: Beauty, Sunglasses, Swimwear
Including Wine Events and Jeju-themed Pop-up Store Preparations

A customer is browsing products at the Lanc?me store in Lotte Department Store Main Branch.

[Asia Economy Reporter Yuri Kim] Lotte Department Store is kicking off the June summer sale with the theme of 'Season Off' to welcome the summer vacation season.

On the 21st, Lotte Department Store announced that from the 24th of this month to the 10th of next month, it will hold a large-scale summer regular sale including discounts on beauty, fashion, and living brand products, pop-up stores, and marketing promotions.

The main theme of this sale is the 'Summer Vacation Essential Items' event. This summer, the first since the reopening of the economy, has seen an early arrival of heat waves compared to previous years, causing a surge in demand for summer vacation-related products. During the sale period, a season off will be held focusing on beauty products, accessories, fashion, and sports items for customers preparing for outdoor activities.

In the beauty product category, the Summer Vacation Essential Items event will be held from the 1st to the 10th of next month. A total of 31 brands, including Lanc?me, Kiehl’s, and Sulwhasoo, will participate, offering benefits divided into skincare products for skin irritated by UV rays, and makeup and perfume products that have gained popularity following the removal of mask mandates. Sulwhasoo offers a 30ml full-size gift with the purchase of 'Yoonjo Essence (90ml)', and Yves Saint Laurent provides a foundation brush and tone-up UV deluxe samples with the purchase of 'All Hour Foundation (25ml)'. Perfume brand Diptyque offers a miniature perfume (10ml) with the purchase of 'Eau des Sens EDT (100ml)' and 'Hand and Body Gel Eau des Sens (200ml)'. At the Jamsil AvenueL World Tower store, from the 29th of this month to July 3rd, a mega event for Chanel men's perfume 'Bleu de Chanel' will be held in the Crown pop-up store space on basement level 1.

At 21 cosmetics brands including Sulwhasoo and Lanc?me, customers who purchase over 200,000 KRW using a Lotte Card will receive Lotte Mobile Gift Certificates worth approximately 10%. Additionally, at 10 perfume brands including Diptyque, Jo Malone London, and Byredo, customers who purchase over 200,000 KRW with a Lotte Card will receive Lotte Mobile Gift Certificates worth 7.5%.

There will also be events for sunglasses and swimwear. From the 24th to the 26th, 15 sunglasses brands including Gucci, Saint Laurent, and Escada will hold new product discount events and uniform price promotions. New products will be discounted up to 30%, event products up to 50%, and there will be uniform price items at 200,000 KRW. A swimwear pop-up store will also be featured. At the main store Young Plaza, the pole dance-based swimwear brand 'Sonya Revi' will hold a pop-up store from the 27th of this month to the 10th of next month, showcasing polkinis, monokinis, and one-piece swimsuits. 'Barrel' will open a pop-up store at the Dongtan branch from July 4th to August 14th.

A wine event will also be held. From the 24th to July 3rd, a large-scale 'Wine & Liquor Festa' worth 10 billion KRW will take place. Premium wines such as 'Ch?teau Latour 2013', 'Ch?teau Mouton Rothschild 2017', and 'Ch?teau Haut-Brion 2017' will be available at discounts of over 50%.

Unique pop-up stores will also be introduced. At the Dongtan branch, the American rising footwear brand 'Floppers' shoe pop-up will be introduced for the first time in Korea. 'Floppers' uses lightweight materials that float on water and are widely used for outdoor activities in the U.S. At the Jamsil World Mall store, from July 1st to August 31st, the pop-up store 'Island Project', where customers can experience Jeju Island vibes, will be available.

Meanwhile, Lotte ON will also hold a sale under the 'Season Off' theme from the 24th to July 10th, offering discount promotions and point accumulation benefits applicable to department store event products in fashion, accessories, and living categories. During the event period, customers will receive discount coupons of up to 11% when purchasing products, and those who spend over 100,000 KRW will receive up to 5% L.Point accumulation benefits.

This content was produced with the assistance of AI translation services.