"Up to 70% Off Online and Offline" Shinsegae Department Store Summer Regular Sale

Over 300 Brands Participating Until the 10th of Next Month
Up to 70% Discount · Over 200 Live Broadcasts Scheduled

Shinsegae Department Store Regular Sale.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store announced on the 21st that it will hold a summer regular sale with discounts of up to 70% from the 24th of this month to the 10th of next month.

Targeting MZ generation (Millennials + Generation Z) customers who are accustomed to contactless shopping, Shinsegae Department Store will present a total of about 200 live commerce sessions called 'Shinbaek Live' from the 20th of this month to the 3rd of next month. This broadcast lineup is the largest ever among regular sales.

At the Gangnam branch, on the 22nd, the exclusive series of the tableware brand Gwangjuyo at the Gangnam branch will be introduced at prices discounted up to 46%. At Daegu Shinsegae, a live broadcast of the family pajama brand Orsite is prepared on the 23rd. The representative products, Startis and Espana children's pajamas, will be sold at prices discounted up to 46%. Customers who purchase over 30,000 won will receive a Starbucks gifticon worth 5,000 won.

During the summer regular sale period, Shinsegae Department Store will preempt offline shopping demand with various products related to outdoor activities. Ahead of the opening of water parks and beaches, popular swimwear brands such as Nike Swim, Arena, and Renoma will be sold at prices discounted up to 30%. Sunglasses, an essential summer item, will also be discounted up to 50% on popular brands such as Dupont, Dior, and Tom Ford.

Fashion events for daily looks during the vacation season have also been prepared. On the 4th floor of the main store, an end-of-season sale of women's clothing brand DEWL will be held until the 30th of this month. At the Gyeonggi branch, a special sale of Juicy Judy summer products will be presented with discounts up to 50%.

Accessory events have also been prepared. At Golden Dew stores in all branches including Times Square, a 20% discount event on all items will be held until the 10th of next month to celebrate the brand's 33rd anniversary. Customers can make a reservation in-store by the 30th and pick up their items starting from the 1st of next month.

At the Times Square branch, from the 30th of this month to the 4th of next month, a pop-up store of the Danish jewelry brand Pandora will be exclusively introduced. During the event period, charm 2+1 and bracelet 1+1 events will also be offered.

A gratitude event is also prepared. Until the 26th, customers who purchase a total of 300,000, 600,000, or 1,000,000 won or more across all brands using the Shinsegae BC affiliated card will receive 10% of the purchase amount in gift certificates. Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, "To celebrate the summer regular sale, we have prepared various online and offline contents such as popular product discount events," adding, "We will lead customers' lifestyles with special shopping content."

This content was produced with the assistance of AI translation services.