Audi Appoints First Korean Deputy Head of Division

Lim Hyun-ki, New President of Audi Division at Volkswagen Group Korea

[Asia Economy Reporter Choi Dae-yeol] Volkswagen Group Korea announced that, effective next month on the 1st, Lim Hyun-gi, who oversees FAW and Audi dealer network management, will be appointed as the new president of the Audi division. The company stated that this is the first Korean and female leader since Audi entered Korea in 2004, marking a strategic move to strengthen localization in the premium market.

Lim, who joined Volkswagen Group Korea in 2005, served as director of the network division before moving to China in 2021. There, she worked at the joint sales corporation between China FAW and Audi. The company said, "In addition to her global sensibility gained across various Asian regions, she has deep knowledge of the unique characteristics and circumstances of the Korean market," adding, "She will contribute to enhancing brand competitiveness by more closely understanding domestic consumer demand and preferences."

Jeff Mannering, who led Audi Korea until recently, will move to become head of the Audi brand in Australia as of August 1. Til Scheer, Group CEO of Volkswagen Group Korea, said, "Since Lim has a good understanding of the domestic automotive industry and customer characteristics, this appointment shows the importance of the Korean market to Audi." Lim stated, "Based on a thorough localization strategy, I will establish a growth foundation for the Audi brand in Korea."

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