LG Electronics Showcases Masterpieces of Modern Art on TVs at 'Art Basel'

Expanding Artistic Value into Customer Experience
Exhibiting Masterpieces by Art World Legends on LG OLED TV

From the 16th local time, visitors at 'Art Basel' held for four days in Basel, Switzerland, are enjoying a media art piece by the contemporary art master Anish Kapoor displayed on the LG SIGNATURE OLED R.

[Asia Economy Reporter Park Sun-mi] LG Electronics is exhibiting and selling a video artwork by modern art master Anish Kapoor on the LG SIGNATURE OLED R at 'Art Basel' held in Basel, Switzerland.

LG Electronics announced on the 19th that it has been showcasing artworks using the LG SIGNATURE OLED R at 'Art Basel,' held over four days from the 16th in Basel, Switzerland. Art Basel is an influential international art fair, often referred to as the 'Olympics of the art world' and 'the most beautiful temporary museum in the world.' This year, about 300 galleries from over 40 countries worldwide are participating.

Anish Kapoor, a modern art master renowned for sculptures and large-scale installations, exhibited a rollable OLED TV featuring media art expressing an exploration of color.

The artist planned this work considering the characteristics of the LG SIGNATURE OLED R. As a result, dynamic color changes are expressed according to the movement of rolling and unrolling the TV screen, allowing viewers to feel artistic inspiration and experience the differentiated value unique to LG OLED TV, where the TV itself becomes part of the art.

LG Electronics is expanding its OLED Art project by collaborating not only with Anish Kapoor but also with world-renowned artists such as Damien Hirst and Inka Illori. Based on trust with artists, LG Electronics closely consults from the conceptual stage of the artwork to support the completion of the best works on LG OLED TVs.

Oh Hye-won, Executive Vice President in charge of brand communication at LG Electronics HE Division, said, “Through the OLED Art project utilizing the differentiated technology of LG OLED TV, we will expand the artistic value realized by artists into customer experiences.”

This content was produced with the assistance of AI translation services.