Gwangju Bank Awards 'Sales Masters' for the First Half of the Year

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank recently selected 51 sales master employees for the first half of 2022 through the ‘New Gwang-eun Master System’ and held representative awards for one person in each category, reaffirming its commitment to strengthening sales capabilities.

The ‘New Gwang-eun Master System’ is a unique system of Gwangju Bank that evaluates employees' sales activities with reliable indices for rewards and encouragement. It selects ‘Sales Masters’ every half-year in a total of 16 categories (Deposit/Loan/Card/Foreign Exchange/Fund/Bancassurance/Pension Trust/Strategic Loan/Active Customers/Sales Support/Savings/PB/Corporate Loan/IT/Digital/Special), and at the end of the year, selects ‘Gwang-eun Masters’ from among the sales master candidates.

By reflecting various opinions and improvements from the sales field, the previously operated Gwang-eun Master System was newly reorganized, and the ‘New Gwang-eun Master System’ introduced for the first time last year has gained employees' consensus and established itself as a competitive corporate culture unique to Gwangju Bank. The sales masters for the first half of 2022 were selected based on the master index calculated for each category among employees below grade 3, ranked by excellence over six months from November last year to April this year.

Gwangju Bank evaluated that the ‘New Gwang-eun Master System’ has achieved two goals by encouraging employees who are struggling at the forefront with customers despite the prolonged COVID-19 pandemic and fierce competition in the digital financial industry, while also creating a virtuous cycle of strengthening sales capabilities that lead the bank’s future competitiveness.

The ‘New Gwang-eun Master System’ required considerable effort to establish itself as a unique culture of Gwangju Bank that encourages and motivates employees rather than fostering excessive competition among them. In addition to the semi-annual selection of sales masters, various events such as the monthly ‘Special Master’ event have been held to encourage employees, ensuring continuous motivation and support that all employees can participate in, rather than only focusing on top performers.

Song Jong-wook, President of Gwangju Bank, awarded the employees selected as sales masters for the first half under the ‘New Gwang-eun Master System’ and said, “I am grateful for the great interest and support from employees so that the ‘New Gwang-eun Master System’ can be established as a distinctive corporate culture of our bank.” He added, “As the digital finance era accelerates, sustainable qualitative growth armed with change and innovation is necessary to leap forward as a 100-year bank. I hope you approach your work with confidence and passion that turn crises into opportunities at the center of this change.”

This content was produced with the assistance of AI translation services.