Toss Bank's First Savings Product Surpasses 100,000 Accounts in Just 3 Days

'Kiwo-bwayo Jeokgeum', a Virtual Pet Savings Account, Gains Popularity

[Asia Economy Reporter Minwoo Lee] Toss Bank's first installment savings product sold 100,000 accounts within three days of its launch.

Toss Bank announced on the 17th that its 'Kiwoobwayo Jeokgeum' (Let's Grow Savings), launched on the 14th, surpassed 100,000 cumulative account openings within three days of release.

'Kiwoobwayo Jeokgeum' is Toss Bank's first installment savings product since its launch, offering up to a 3% interest rate benefit for a 6-month maturity. The maximum monthly deposit limit is 1,000,000 KRW, with weekly deposits ranging from 1,000 KRW to 200,000 KRW allowed.

It features a combination of game elements and social network service (SNS) characteristics. The animal egg given at sign-up hatches the next day and grows through ten stages over six months. The animals?ghost, turtle, octopus, and foal?are randomly assigned, and if the weekly automatic savings transfer is achieved, the animal evolves into a legendary creature at final maturity.

A Toss Bank official said, "After launching 'Kiwoobwayo Jeokgeum,' we confirmed customers' desire to use financial services more enjoyably," adding, "We will continue to strive to provide customers with more enjoyable financial experiences and useful benefits."

This content was produced with the assistance of AI translation services.