SSG.com and Gmarket Global Surpass 300,000 Integrated Smile Club Subscribers

SSG.com and Gmarket Global's integrated membership service Smile Club.

[Asia Economy Reporter Lim Chun-han] SSG.com and Gmarket Global announced on the 16th that their integrated membership service, ‘Smile Club,’ is gaining great popularity by attracting a large number of new members.

According to SSG.com and Gmarket Global, after officially launching the Smile Club membership service on the 12th of last month and operating it for a month, the number of new members increased by 300,000. During the same period, it was found that one out of every four membership customers used both platforms simultaneously, indicating a growing synergy effect from the integration.

Interest in Smile Club has steadily increased since late April when Gmarket and Auction first revealed the membership benefits. In fact, from April 27 to May 10, the average daily number of new membership sign-ups through Gmarket and Auction was more than 50% higher compared to the same period last year. The purchase amount of customers who newly joined Smile Club through Gmarket and Auction increased by 42% compared to the previous year.

In the first week of operating the integrated membership, about 250,000 existing members who used Smile Club on Gmarket and Auction migrated to SSG.com, and during this period, the number of grocery shopping orders on SSG.com also increased by 20%. It was found that existing members, who mainly enjoyed benefits related to non-grocery items such as electronics and industrial goods, began using SSG.com’s strength in online grocery shopping. Last month, the average spending per membership customer on SSG.com was about 90% higher than that of non-members.

Shinsegae Group plans to continuously develop the initial membership service built around SSG.com and Gmarket Global. Through this, they aim to integrate benefits from key offline affiliates such as E-Mart, Shinsegae Department Store, and Starbucks, completing a unique membership service that offers differentiated online and offline channel experiences.

A Shinsegae Group official said, “By designing the membership service so that customers can freely enjoy VIP-level benefits essential for daily life, from grocery shopping to non-grocery shopping, with just one sign-up, we have drawn great customer response even in the early stages of the launch,” adding, “We will maximize customer satisfaction by linking differentiated membership benefits with major shopping events.”

This content was produced with the assistance of AI translation services.