Hana Bank Signs Business Agreement with Gangnam Severance Hospital to Promote Donation Culture

Providing Financial Solutions in Response to the Rapid Increase of Elderly Single-Person Households in the Super-Aged Society
Leading Role in Promoting Legacy Donation Culture and Practicing ESG Management

Hana Bank signed a business agreement with Yonsei University Gangnam Severance Hospital in the conference room of Gangnam Severance Hospital to promote a culture of donation through trusts. Kim Ki-seok, Vice President of Hana Bank Asset Management Group (right), and Song Young-gu, Director of Yonsei University Gangnam Severance Hospital, who attended the agreement ceremony, are taking a commemorative photo.

[Asia Economy Reporter Song Hwajeong] Hana Bank announced on the 16th that it recently signed a business agreement with Yonsei University Gangnam Severance Hospital in the conference room of Gangnam Severance Hospital to promote a culture of donation through trusts.

Through this business agreement, the two institutions plan to collaborate on various initiatives to spread and establish a culture of legacy donation, including designing donation programs tailored to donors' health information and life plans, such as customized services to improve the quality of life for elderly single-person households, as well as providing professional financial solutions tailored to asset planning and financial needs.

Hana Bank’s "Living Trust Center," a specialized organization for trust-based asset management and inheritance planning, consisting of legal, tax, real estate, and financial experts, will design, develop, and propose customized donation trust products such as substitute wills trust. Systematic and individualized trust design is possible according to the donor’s desired timing and method, and plans are underway to develop exclusive trust products for Gangnam Severance Hospital in the future.

In respect of the donor’s philosophy, the two parties have prepared various benefits. When a donor decides on legacy donation through a trust, service functions for real-life care will be added to the trust product so that the donor can be respected and managed until the end of life. Customized benefits combined with the hospital’s courtesy program and comprehensive asset management services through Hana Bank’s private bankers (PB) will also be provided.

At the business agreement ceremony, Kim Kisuk, Vice President of Hana Bank’s Asset Management Group, said, "Just as the benevolent sharing of Mr. Severance over 130 years ago was realized in the modernization of Korean medicine today, we expect the cooperation between the two organizations to serve as a catalyst for the culture of legacy donation." He added, "Hana Bank will continue to introduce optimal financial solutions tailored to the needs of various customers, including single-person households, and become a reliable partner in their lives."

Song Younggu, Director of Gangnam Severance Hospital, said, "Through collaboration on donation programs via trusts with Hana Bank, we can provide donors with more diverse and meaningful donation consultation services." He added, "Severance Hospital, which has practiced love and sharing in medical treatment, research, and education, is expected to lead a new wave of legacy donation culture together with Hana Bank, which has accumulated the best asset management know-how in Korea."

Since April 2010, Hana Bank has been providing lifestyle support financial services tailored to situations such as inheritance, gifting, and guardianship support through various asset management plans utilizing dementia trust, disability trust, and guardianship trust, including launching Korea’s first substitute will trust, "Hana Living Trust."

This content was produced with the assistance of AI translation services.