Homeplus Launches 'Sinsun Farm' Brand... "Directly Managing Cultivation and Harvest"

Models are introducing the 'Sinsun Farm' brand at Homeplus Gangseo store in Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 16th that it will launch the ‘Fresh Farm’ brand, which rigorously manages fruits together with farms from cultivation to harvest.

Homeplus analyzed customer consumption data last year and selected melon, watermelon, peach, grape, mandarin, strawberry, and apple as the seven major fruits, which showed an average sales increase of 20%. Only products produced at Homeplus-designated Fresh Farms will be given the Fresh Farm brand among these fruits.

To be selected as a Homeplus Fresh Farm, individual farms with more than 3,305㎡ (1,000 pyeong) of cultivation area and over 10 years of expertise or recommended by regional agricultural cooperatives, as well as producer groups consisting of more than 20 farms, are eligible. Additionally, farms innovating agricultural trends through variety conversion, test cultivation, and smart farms will also be included. Homeplus plans to expand the number of Fresh Farms to about 700 by 2023.

Farms selected as Fresh Farms will receive direct visits from professional quality managers at least once a week to provide cultivation management and technical guidance. Furthermore, periodic Fresh Farm meetings led by quality managers will discuss harvest timing and other matters to produce the best fruits.

To coincide with the launch of this brand, Homeplus has prepared various discount benefits. For all customers, when paying with event cards, all watermelon products with a sugar content of 11 Brix or higher will be sold with a 3,000 KRW discount, and snack tomatoes, greenhouse mandarins, and nectarine peaches will be sold with a 2,000 KRW discount.

A Homeplus official said, “Through the declaration of the Fresh Farm brand, we have prepared the best Fresh Farm-branded fruits that customers can trust and eat by coexisting with farms and further innovating the quality of fresh food.”

This content was produced with the assistance of AI translation services.