"This Time Gangnam" Musinsa Standard to Open Gangnam Flagship Store in July

Core Commercial Area in Gangnam with 1st Floor Above Ground to Basement 2 Floors
Larger Scale and More Diverse Product Range than Hongdae Store
Beauty and Kids Products Also Unveiled

Rendering image of Musinsa Standard Gangnam flagship store scheduled to open in July in Gangnam, Seoul.

[Asia Economy Reporter Eunmo Koo] Musinsa announced on the 16th that it will open a new flagship store for its casual wear brand ‘Musinsa Standard’ in Gangnam, Seoul next month.

Scheduled to officially open on July 1, the ‘Musinsa Standard Gangnam’ flagship store will be located between Gangnam Station on Seoul Subway Line 2 and Sinnonhyeon Station on Line 9, spanning from the ground floor to two basement levels. The retail space covers approximately 976㎡ (about 287 pyeong), slightly larger than the first store in Hongdae (about 850㎡).

Musinsa expects the Gangnam store, the second flagship of Musinsa Standard, to play a central role in its offline expansion strategy. While the first flagship store, Musinsa Standard Hongdae, focused on providing brand experience, the Gangnam store emphasizes a more advanced customer experience, allowing more customers to directly encounter and try on Musinsa Standard products.

The Gangnam flagship store is designed as a space embodying the brand’s worldview of endless expansion through the concept of ‘Eternity’ in time, offering diverse experiences and broad inclusivity. Notably, a 24-meter-long media wall will be installed on the first basement level to sensually realize surreal media art.

Musinsa Standard Gangnam store will be organized with △ men’s clothing on the ground floor, △ men’s wear, underwear, accessories, and cosmetics on the first basement level, and △ women’s clothing on the second basement level, filled with key seasonal products.

The Gangnam flagship store will sell the entire range of Musinsa Standard products, including the ‘Kids Line’ of basic wear for infants and children, the eco-friendly ‘Green Line,’ as well as beauty and accessories. In particular, it plans to introduce ‘Exclusive Color’ products available only at the Gangnam flagship store for the first time.

Geonoh Lee, head of Musinsa Standard, said, “We focused on the Gangnam area in Seoul from the perspective of expanding our target audience to meet not only the core customers who have cherished and loved Musinsa Standard but also a diverse range of consumers. We hope to meet more consumers through the Gangnam flagship store, which embodies the identity and services of Musinsa Standard.”

This content was produced with the assistance of AI translation services.