Shinsegae Department Store Opens Cultural Center Classes on Metaverse Platform... "Differentiated Content"

Shinsegae Department Store is partnering with the metaverse platform 'ZEP' to offer a total of over 30 courses.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 16th that it will offer a total of more than 30 courses in collaboration with the metaverse platform ‘ZEP’.

ZEP is a metaverse platform of the same name operated by ZEP, a joint venture between game company Supercat and Naver Z, and has surpassed 1 million cumulative users within six months of its service launch. Shinsegae Academy students can take classes in culture, arts, career development, and creation through ZEP during the summer semester. Shinsegae plans to expand the number of metaverse courses to 150 by May next year.

The metaverse courses this time are themed and decorated differently in each classroom such as Community, Maker, and Forum to create a unique atmosphere. In the Community classroom, small-group classes are conducted to enable mutual interaction. On the 30th, classes such as Botticelli’s Spring, which explores the art historical significance and expresses art coloring, will be held inside the metaverse. In the Maker classroom, experiential or game-style early childhood and elementary education courses are intensively offered. From the 4th to the 25th of next month, a total of four sessions of Mathmong & Basic Math Story lectures will be held.

In the Forum space, a special lecture for the metaverse opening has been prepared. On the 22nd, Professor Lee Sihan, adjunct professor at Sungshin Women’s University, will give a special lecture titled ‘The Alchemy of Wealth, NFT Investment! What is NFT Investment?’ From the 23rd, Lee Hyejun, CEO of Mathmong Daechi Headquarters, will conduct a lecture on the path to becoming the ‘real top tier in math’ prepared during elementary school. Applications for metaverse course enrollment are accepted until one day before the class through the Shinsegae Academy website or application (app).

A Shinsegae Department Store official said, “We have prepared metaverse courses presented through the metaverse platform for the first time in the industry,” and added, “We will continuously discover content that meets customer demand and lead lifestyle trends.”

This content was produced with the assistance of AI translation services.