방통위, 방송광고 네거티브 규제 도입 협의체 출범Broadcasting Commission Launches Consultative Body for Introducing Negative Regulation on Broadcast Advertising

11-Member Committee Formed... Operation Until Year-End

[Asia Economy Reporter Minyoung Cha] The Korea Communications Commission announced on the 15th that it has launched the 'Consultative Body for the Introduction of a Negative Regulation System for Broadcast Advertising' and held its first discussion.

The consultative body consists of a total of 11 members, including experts in broadcasting, advertising, and law, related industries, and civic groups, and will operate until the end of this year. It will discuss and review amendments to the Broadcasting Act to significantly relax the formal regulations on broadcast advertising, allowing broadcasters to autonomously produce and schedule broadcast advertisements and introduce new types of advertisements in line with technological advancements.

The KCC revealed in February its plan to enhance the vitality of the broadcast advertising market by shifting the current broadcast advertising regulations, which only allow seven types of advertisements, to a negative regulation system where advertisements are freely permitted unless explicitly prohibited. The seven types of advertisements are ▲broadcast program advertisements ▲spot advertisements ▲time signal advertisements ▲caption advertisements ▲mid-roll advertisements ▲virtual advertisements ▲indirect advertisements.

The relaxation of broadcast advertising regulations is included in the new government's national agenda task of 'realizing a global media powerhouse' through media regulation innovation and growth support.

The KCC stated, "During the operation period of the consultative body, we will gather opinions from various broadcasters and civic groups on key issues and prepare amendments to the Broadcasting Act that consider both deregulation and the protection of viewers' rights."

This content was produced with the assistance of AI translation services.