Ottogi Launches 50th Anniversary Limited Edition Mayonnaise Collection

[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 15th that it has partnered with the art crew ‘IAB STUDIO’ to launch the ‘Mayonnaise 50th Collection’ in celebration of the 50th anniversary of its mayonnaise release.

The Mayonnaise 50th Collection consists of a total of 8 items: two types of clothing (T-shirts) using the Ottogi Mayonnaise font, five cooking items including a frying pan, sauce bowl, apron, measuring cup, and recipe book, as well as one mini mayonnaise.

In particular, the ‘Mayonnaise 50th Cooking Kit,’ composed of highly practical kitchen utensils, reinterprets mayonnaise with IAB STUDIO’s unique sensibility. The frying pan and sauce bowl use rust-resistant stainless steel material to represent the enduring heritage of Ottogi Mayonnaise. The microwave-safe measuring cup (475ml) was produced with measurement units set to 50ml in honor of the 50th anniversary of mayonnaise. The apron, featuring the IAB STUDIO logo expressed in the mayonnaise font, and the recipe book utilizing mayonnaise are included in the cooking kit and the two T-shirts, which will be sold in limited quantities.

This collaborative merchandise will be available on Ottogi’s official online store ‘Ottogi Mall’ from 8 a.m. on the 20th until midnight on the 22nd. It will be sold through a raffle system where customers apply in advance and winners are selected by lottery.

An Ottogi representative stated, "We collaborated with IAB STUDIO to deliver the symbolism and brand heritage of mayonnaise in a friendly way to the MZ generation (Millennials + Generation Z). We will continue to pursue various content and activities using merchandise."

This content was produced with the assistance of AI translation services.