Chairman Shin Dong-bin to Visit Ireland for 2030 Busan World Expo Bid

Promotion of '2030 Busan World Expo' Attraction Content Targeting Consumer Goods Companies in Over 70 Countries
Chairman Shin Dong-bin Attends 'CGF Global Summit' in Person for the First Time in 7 Years to Support Attraction

Shin Dong-bin, Chairman of Lotte, visited Bears Best Cheongna in Incheon, where the Lotte Open tournament was held on the 4th, and prayed for the successful bid of the 2030 Busan World Expo together with Lotte Golf Team player Hwang Yu-min in front of the photo wall for the Busan World Expo.

[Asia Economy Reporter Yuri Kim] Shin Dong-bin, Chairman of Lotte, is activating his global business network to support the bid for the '2030 Busan World Expo.'

Lotte announced on the 15th that it will set up an official booth at the CGF (The Consumer Goods Forum) Global Summit held in Dublin, Ireland, from the 20th to the 23rd, introducing the current status of Lotte Group, key portfolios in food and distribution businesses, as well as new growth engines such as bio, healthcare, ESG (environment, social, governance), and metaverse experiences.

Alongside Lotte’s business, the company will actively promote the bid for the 2030 Busan World Expo. Chairman Shin will attend the CGF Global Summit for the first time in seven years since 2015. Together with Kim Sang-hyun, Head of the Distribution HQ, and key representatives from distribution and food companies, he will support promotional activities for the 2030 Busan World Expo targeting global consumer goods executives and forum participants at the booth. The booth will feature leaflets and promotional banners to raise awareness, and an 82-inch main screen will play promotional videos about the Busan World Expo.

The CGF includes over 400 consumer goods manufacturers and distributors from more than 70 countries worldwide. Established in 1953 with the purpose of providing a platform for discussion and knowledge sharing to improve the lives of people globally, CGF is a global consortium of the consumer goods industry. Members include global companies such as Amazon, Walmart, Carrefour, Aeon, Coca-Cola, Nestl?, and Danone. Lotte has been a member since 2012.

The CGF Global Summit is CGF’s flagship annual international event, serving as a venue for business exchanges among top executives in the consumer goods sector. This year’s theme is "From Recovery to Re-creation: Responsible Growth in a New Era." Approximately 1,000 CEOs and C-level executives from consumer goods manufacturing and distribution companies will attend. CEOs from global companies such as Coca-Cola, Unilever, and Walmart are scheduled as keynote speakers.

Since this is Chairman Shin’s first attendance at the CGF Global Summit since 2015, he is expected to actively introduce Busan’s capabilities as the optimal location for hosting the World Expo not only at the official promotional booth but also during separate business meetings with global group CEOs. A Lotte official stated, "This activity will serve as an opportunity to raise awareness among global companies that have influence in the worldwide consumer goods market about the bid for the 2030 Busan World Expo."

Meanwhile, Chairman Shin is currently on a European business trip lasting about ten days. In addition to Ireland, he is visiting the UK and France, meeting with local food·beverage, luxury, and other Lotte business partners and is expected to seek new growth opportunities for the group.

This content was produced with the assistance of AI translation services.