"High-Protein for Fitness Enthusiasts" Orion Launches Two 'Dr.YU PRO' Products

[Asia Economy Reporter Eunmo Koo] Orion announced on the 14th that it will launch two types of high-protein products, ‘Dr. You PRO,’ targeting consumers who exercise professionally for health and body management.

Dr. You PRO is available in two forms: bars and drinks. The ‘Dr. You PRO Protein Bar’ is a product that combines animal and plant proteins in a 1:1 ratio, containing 24g of protein per 70g bar. It includes essential amino acids BCAA (leucine, isoleucine, valine), which can only be obtained through food, and nutrients such as arginine that are involved in protein synthesis and metabolism, while keeping sugar content low, making it ideal for consumption before and after workouts like home training. The chewy chocolate contains protein nuggets to create a crispy texture, differentiating both taste and texture.

The ‘Dr. You PRO Drink Protein’ contains 24g of protein per 250ml bottle and is a high-protein, low-sugar product with only 1g of sugar. It includes milk protein that is slowly digested and absorbed to maintain a feeling of fullness for a long time, 18 types of amino acids, and L-carnitine, which aids fat metabolism.

The newly launched Dr. You PRO is a lineup for exercise professionals with significantly enhanced protein content, and the product range will be expanded to include powders in the future. An Orion official said, “Dr. You PRO, with its high protein content and great taste, is perfect not only for consumers who exercise professionally but also for office workers and middle-aged consumers as nutritional supplements and meal replacements. We will expand consumer touchpoints by offering various types of products and strengthen our leadership in the protein market.”

This content was produced with the assistance of AI translation services.