“Catching Lunchflation”… CU Offers Up to 65% Discount on Ready Meals

Customers are purchasing ready-to-eat meals at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 12th that it will hold a payment discount promotion until the 20th of this month, allowing customers to purchase lunch boxes, triangular kimbap, cup noodles, and more at discounts of up to 65%.

This event is the second phase of the price stabilization project prepared to celebrate the 10th anniversary of CU's brand transformation. It was planned in response to the recent increase in customers opting to eat at convenience stores instead of dining out. In fact, sales of lunch boxes at stores located in office districts increased by 27.1% compared to the same period last year. Triangular kimbap sales rose by 28.0%, rolled kimbap by 23.7%, sandwiches by 19.3%, and cup noodles by 24.6%.

The discount event covers a total of 20 popular items including lunch boxes and triangular kimbap. Customers who pay with Samsung Card, Payco, Naver Pay, and other designated payment methods can receive an immediate 30% discount. For products eligible for bonus gifts such as Samyang Ramen, Buldak Bokkeum Myun, Heyroo Sokcho Hongge Ramen, and thin-skinned gyoza dumplings, overlapping discounts apply, allowing purchases at prices discounted up to 65%.

A BGF Retail official said, “Reflecting the recent increase in customers seeking convenient meals at convenience stores with reasonable prices, diverse flavors, and reliable quality, we planned this value purchase event. We will continue to closely analyze customer purchasing trends and provide differentiated purchase benefits.”

This content was produced with the assistance of AI translation services.