[Asia Economy Reporter Jang Hyowon] Bflysoft, a media big data platform specialist company (CEO Lim Kyunghwan), has completed its public offering subscription targeting general investors.


Bflysoft announced that it recorded a competition rate of 26.8591 to 1 during the two-day general subscription period starting from the 9th, with subscription deposits totaling approximately 26.8 billion KRW.


Previously, Bflysoft had set the public offering price at 10,000 KRW, below the expected range of 16,900 to 19,000 KRW, based on institutional investor demand forecasting. To minimize market concerns, the number of shares offered was reduced from the initially planned 1 million shares to 800,000 shares, and the offering structure was adjusted to 100% newly issued shares to focus on the listing.


Established in 1998, Bflysoft collects, processes, and analyzes media big data in real time. Through proprietary technology that automatically digitalizes analog documents, it has integrated legacy media and new media, operating news platform-based services such as the electronic scrap and copyright distribution platform ‘iSurfer’ and the media big data analysis platform ‘Wegomon’. Recently, it expanded into the B2C (business-to-consumer) sector by launching ‘Roseus’, which provides customized news information to the general public.


Lim Kyunghwan, CEO of Bflysoft, expressed gratitude to investors who showed interest in the public offering despite the recent challenging stock market conditions.


He added, “Stable profits are being generated from iSurfer, and with the rapid growth of the recently launched Roseus, we expect remarkable performance this year. After listing, we will focus investments on advancing core technologies, infrastructure, and marketing to establish ourselves as a global media big data platform company.”





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