Combining Asset and Lease Management Expertise... Hana Bank Partners with PropTech Company

Sung Young-su, Executive Vice President of Hana Bank CIB Group (second from the right), is taking a commemorative photo after signing a strategic business agreement with proptech company Trustay at the Yanolja headquarters in Daechi-dong, Gangnam-gu, Seoul on the 9th. Also in the photo are Kim Jung-yoon, CEO of Trustay (far left), Bae Bo-chan, Co-CEO of Yanolja (second from the left), and Lee Dong-hyun, Head of Hana Bank Corporate Business Division. (Photo by Hana Bank)

They are taking a commemorative photo of the signing ceremony.

[Asia Economy Reporter Minwoo Lee] Hana Bank has partnered with the proptech (a sector combining real estate and IT) company Trustay. The plan is to create digital financial business models by utilizing real estate-related big data.

Hana Bank announced on the 10th that it signed this strategic business agreement with Trustay on the 9th. Trustay is a proptech company jointly established in March last year by Yanolja Cloud and KT Estate. Recently, it launched the platform "HomeNok," which enhances the convenience of rental management and operational efficiency for residential real estate based on big data.

Under this business agreement, both companies plan to mutually cooperate to introduce proptech-based financial business models, including ▲building an automated rent settlement system within the "HomeNok" platform ▲developing financial services utilizing real estate big data ▲launching financial products affiliated with "HomeNok."

Sung Youngsoo, Vice President of Hana Bank's CIB Group, said, "Recently, non-face-to-face and digitalization have expanded in various areas of daily life, and especially in the real estate management service sector, related demand is increasing. Based on collaboration with Trustay, a proptech company possessing advanced technology and real estate big data, we plan to continue innovating lifestyle finance that leads to increased convenience for financial consumers."

Kim Jungyoon, CEO of Trustay, stated, "Through collaboration with Hana Bank, we expect the operational efficiency and customer convenience of 'HomeNok' to be further enhanced. In the future, while striving to advance the platform using the latest digital technologies such as the Internet of Things and blockchain, we plan to provide a differentiated residential experience by combining various lifestyle convenience services and finance."

This content was produced with the assistance of AI translation services.