MusinsaDF Opens New Store at Seoul Shilla Duty Free Main Branch

Expansion of Domestic Brand Distribution Channels such as 'Codegraphy' and 'Mahagrid'

[Asia Economy Reporter Eunmo Koo] Musinsa, which operates the duty-free store 'MusinsaDF,' announced on the 9th that it will open a new store at the Shilla Duty Free Main Branch in Jangchung-dong, Seoul.

MusinsaDF entered Shilla Duty Free this month through the renewal carried out by Shilla Duty Free in the first half of this year. This comes about two years after opening its first store at Hyundai Department Store Duty Free Dongdaemun Branch in February 2020. The MusinsaDF Hyundai Department Store Duty Free store recorded a growth trend with first-quarter sales this year increasing by 25% compared to the same period last year.

The new Shilla Duty Free store will be operated as a standalone store for the 'Covernat' brand and as a select shop displaying popular seasonal products from brands featured on the Musinsa online store, including ▲LEE ▲Mahagrid ▲Codegraphy.

A MusinsaDF official said, “The second MusinsaDF store newly established at Shilla Duty Free is expected to have a positive effect in helping domestic fashion brands expand overseas and strengthening branding in the post-COVID-19 era.”

This content was produced with the assistance of AI translation services.