CJ CheilJedang Launches 'Cheongyang Chili Spicy Mul Naengmyeon'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 9th that it has launched a new product, ‘Cheongyang Chili Spicy Mul Naengmyeon,’ in line with the ‘spicy flavor trend.’

Cheongyang Chili Spicy Mul Naengmyeon features the noodles and broth of the steady seller ‘CJ Dongchimi Mul Naengmyeon’ combined with Cheongyang chili seasoning sauce, allowing consumers to adjust the spiciness to their preference. The seasoning sauce, based on the expertise of professional chefs, uses Cheongyang chili to replicate the secret sauce flavor of famous restaurants.

The broth is made by simmering Jeju-grown winter radish instead of the bitter-tasting summer radish, resulting in a deep flavor. The naengmyeon noodles are made using traditional noodle-making methods to achieve a chewy texture that clings pleasantly to the mouth. Notably, CJ’s ‘Myeonseon (麵線) separation technology’ ensures the noodles separate strand by strand. Without having to tear the noodles apart manually, they naturally loosen in boiling water within 50 seconds.

Various online promotional events will also be held. From the 20th to the 26th, customers can purchase a variety of refrigerated products, including Dongchimi Mul Naengmyeon and Pyongyang Mul Naengmyeon, at reasonable prices through the ‘The Market Fresh Festa’ on CJ CheilJedang’s official mall ‘CJ The Market.’ From the 23rd of this month to the 6th of next month, a special event for the new product ‘Cheongyang Chili Spicy Mul Naengmyeon’ will take place. Regional specialties such as ‘Pyongyang Mul Naengmyeon,’ ‘Hamheung Bibim Naengmyeon,’ and ‘Sokcho Kodari Naengmyeon’ will be available at discounted prices.

This content was produced with the assistance of AI translation services.