Samsung C&T to Open 'Everland Metaverse' on the 17th

Riding T-Express in the Virtual World and Playing Water Gun Games with Bambamman

Samsung C&T Resort Division will launch the 'Everland Metaverse' based on Roblox on the 17th. In the metaverse, users can experience Everland content such as riding attractions and having water gun fights with Bambam Man.

[Asia Economy Reporter Sunmi Park] Everland's major rides and content can be virtually experienced through the 'Everland Metaverse,' which will open on the 17th.

On the 9th, Samsung C&T Resort Division announced that they planned this metaverse opening to digitally expand the Samsung Everland worldview, provide new customer experiences, and connect experiences both online and offline.

The Everland Metaverse adds excitement by incorporating game mechanics into the fun elements of Everland's content. It is a different concept from existing metaverses that mainly focus on map navigation and decoration.

Among Everland's five zones, about ten virtual experience contents will first be introduced, centered on European Adventure. Visitors can immediately board popular Everland rides such as T-Express, which became more famous after Brazilian soccer players visited, Royal Jubilee Carousel, and Festival Train, without waiting, enjoying unique thrills and fun.

Meeting BamBam Man, the main character of Shooting Water Fun, visitors can challenge themselves in a game where they excitedly engage in water gun fights to earn points. Around the colorful blooming rose garden, various experiences are available, such as collecting fireflies that are hard to find in the city.

Samsung C&T Resort Division will hold various online and offline linked events from the opening day on the 17th to celebrate the launch of the Everland Metaverse.

First, all users who visit the Everland Metaverse will receive the Everland representative attraction 'Amazon Express' uniform item, which has recently become a hot item on social media. Additionally, the top three scorers in the water gun fight with BamBam Man will be selected weekly and awarded Nintendo Switch consoles or Robux, the currency used in Roblox.

There will also be collaboration events with Samsung Card and KB Card. By completing various missions such as attendance checks and riding the T-Express, participants will randomly receive Everland admission tickets, priority ride passes, gift cards, or items usable in Everland Roblox.

Yoo Yang-gon, Executive Director of Samsung C&T Resort Division, stated, "Starting with European Adventure, we will expand the metaverse to various areas within the park and continuously develop digilog (a combination of digital and analog) content linking the digital world and the park to present to customers." He also emphasized, "We plan to continuously expand the metaverse ecosystem not only for Everland but also for Speedway and golf courses in collaboration with digital innovation companies."

This content was produced with the assistance of AI translation services.