Galleria百 Presents Pop-Up Store Targeting Surfers This Summer

The model is showcasing surfing equipment.

[Asia Economy Reporter Jeon Jinyoung] Galleria Department Store is presenting the ‘Stockholm Surfboard Club’ pop-up store with a surfing theme at its luxury pavilion until the 16th, in anticipation of the upcoming summer season. This pop-up was prepared as surfing has recently gained popularity among the 20s and 30s age group within marine leisure sports.

According to Galleria on the 9th, ‘Stockholm Surfboard Club’ is a Swedish brand inspired by surfing culture, featuring various surfing-related products themed around Nordic style. Notably, the surfing suits made of special 2mm thick neoprene material with color accents are a highlight. Prices range from approximately 940,000 KRW to 1,300,000 KRW.

In addition, a variety of clothing items interpreting surfing from a fashion perspective are also showcased, and these products can be found at the luxury pavilion’s ‘Fred Segal’ store.

This content was produced with the assistance of AI translation services.