SPC Shake Shack Relaunches Summer Limited Edition 'Makgeolli Shake'

[Asia Economy Reporter Moon Hyewon] SPC Group's Shake Shack announced on the 8th that it has re-released the 'Makgeolli Shake' for the summer season.

The Makgeolli Shake is a beverage blending soft vanilla custard made directly at Shake Shack stores with 'Jipyeongsaeng Makgeolli' made from domestic rice and rice grain toppings. It was a limited edition product released last year in collaboration with 'Jipyeong Brewery' to celebrate Shake Shack's 5th anniversary in Korea, which gained great popularity.

The unique combination of Korea's traditional liquor Makgeolli and the Western drink shake allows you to enjoy the savory rice flavor and the sweet and rich vanilla scent of custard at once, characterized by a refreshing and clean finish.

Shake Shack stated, "The Makgeolli Shake received such a hot response that the global headquarters of Shake Shack proposed selecting it as the 'National Shake' representing Shake Shack Korea," and added, "We decided to re-release the product thanks to continuous requests from consumers."

The product will be available at all Shake Shack stores until August 31.

This content was produced with the assistance of AI translation services.