"Meet Secretly" CU, Secret Store Prism Live Commerce

From 8 PM on the 9th at Prism
50% Discount on CU Mobile Gift Cards (10,000 KRW)
First Reveal of Choi's House Budae Jjigae Collaboration HMR and More

[Asia Economy Reporter Yuri Kim] CU announced on the 8th that it will hold a live broadcast on the retail media platform Prism on the 9th, selling CU mobile gift certificates (10,000 KRW) at a 50% discount.

Prism is a retail media platform that simultaneously conducts branding and e-commerce using digital media content such as live broadcasts and short-form videos. It provides a 'showroom' that can be filled with desired digital content by each brand, helping partners freely convey their brand image.

This live broadcast can be viewed on the Prism mobile application (app) and website for one hour starting at 8 PM on the 9th. This is the first time CU is selling mobile gift certificates at a 50% discount through a live broadcast.

Under the theme of 'CU Secret Store,' announcer Jang Ye-in and chef Tonio will appear, presenting a concept where office workers with tiring daily lives enjoy delicious CU food and receive comfort at a hidden secret store. During the broadcast, CU's unreleased new products will also be unveiled for the first time on Prism. Featured items include the Choi's House Budae Jjigae collaboration home meal replacement (HMR) product launching this month, the Singapore Tourism Board collaboration ready meal series, and barbecue platters.

Customers who purchase products during the live broadcast and follow the CU showroom will be entered into a draw to receive subscription coupons (one month, 100 people each) that allow them to purchase CU's GET coffee, non-alcoholic beer, and carbonated drinks at up to 30% discounted prices. Winners can be checked on Prism on the 10th.

Meanwhile, CU stated that reflecting the characteristics of convenience stores where the latest consumer trends are quickly incorporated, it has expanded communication with customers through various live commerce channels and achieved visible results. Starting with its own live broadcast on the official YouTube channel CUtube, CU has enhanced its capabilities by conducting about ten live commerce sessions in partnership with popular platforms such as home shopping and portals.

Products like the GomPyo mini carrier launched on Pepero Day and the Wiggle Wiggle limited edition collaboration product sold on Valentine’s Day sold out within 10 minutes of the broadcast start. CU also became the first in the industry to showcase content linked with the metaverse platform Zepeto on Naver Shopping Live. The cumulative views of live commerce broadcasts conducted by CU to date have reached 1.1 million.

As the live commerce market grows rapidly, CU expects that by continuously collaborating with popular channels to expand customer touchpoints and build a solid fan base, differentiated CU products sold through live broadcasts will help increase franchise store sales. Lee Eun-gwan, head of BGF Retail’s online planning team, said, “We are partnering with various channels to find live commerce platforms that can effectively express CU’s unique colors and are presenting broadcasts. We will regularly schedule live broadcasts by analyzing customer responses and product sales effects by channel and product in various ways to maximize customer benefits.”

This content was produced with the assistance of AI translation services.