"Department Store Becomes a Certified Photo Spot" Lotte Department Store Seongsu Unveils 'Hot Place' Tong Planet

'Tung Planet' opened on the B1 floor of Jamsil World Mall.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 8th that it newly opened ‘TONGUE Planet,’ a cafe famous for its hip vibe in Seongsu and Sinsa, on the B1 floor of Jamsil Lotte World Mall on the 3rd.

TONGUE Planet is a place that offers unique menu items based on the tongue concept. At TONGUE Planet Jamsil, steady-seller menus such as the tongue-shaped ‘Tong Cookie’ and the ‘Emoji Cake’ with distinctive expressions are available, as well as new menu items that could not be found at the Seongsu and Sinsa branches. The ‘Shellin Nouble,’ a croissant bread reinterpreted in the shape of a shoulder bag, has already established itself as a representative dessert of the Jamsil branch.

In addition, new menu items such as ‘Shellin Crown,’ ‘Dot Cake,’ and ‘Bully Pretzel’ will be gradually unveiled until the end of June, and from mid-June, uniquely designed whole cakes will be sold exclusively to customers who make advance reservations.

Attention was also paid to the interior design. The Jamsil branch, themed ‘The Aesthetics of Imperfection,’ created a space perfect for SNS certification shots by mixing interior elements that seem incompatible, including furniture designed directly by TONGUE Planet, vintage imported furniture, and high-end brand sofas costing tens of millions of won. Various photo zones using mirrors, called ‘Selfie Zones,’ are especially popular among young female customers. In one corner, a ‘Fiction’ space was created, showcasing unique tableware such as tongue-shaped trays, mugs, and vases available only at TONGUE Planet, as well as carefully selected objects made by artists from around the world.

Various events where customers can directly experience TONGUE Planet’s slogan ‘MAKE YOUR EPISODE’ are also being offered. The main event, ‘Share Your Episode,’ invites customers to write their one-of-a-kind story on a postcard provided when purchasing a drink or dessert at the store and upload a certification photo. Five winners will be selected to have a special cake made featuring their written phrase.

Seo Yongseok, head of the women’s fashion division at Lotte Department Store, said, “Recently, fashion brands are challenging new business types such as cafes to target the 2030 generation that values experiences, and TONGUE Planet, launched by ‘ADER error,’ is one of the representative successful cases. We will continue to collaborate with various fashion brands to present unique content exclusive to Lotte Department Store.”

This content was produced with the assistance of AI translation services.