Lotte Hotel Collaborates with Artist Go Sang-woo on 'NFT Art Project'

Lotte Hotel X Artist Go Sang-woo NFT Art Project.

[Asia Economy Reporter Jeon Jinyoung] Lotte Hotel announced on the 7th that it will carry out the ‘Lotte Hotel x Koh Sang Woo, NFT Art Project,’ an online and offline combined project with artist Koh Sang Woo, known as the ‘pioneer of blue photographic art.’

Artist Koh Sang Woo gained significant attention in 2016 when the global pop star Madonna purchased his work, and he is once again receiving attention for his portraits of endangered animals such as bears, leopards, and lions. In particular, in August last year, his NFT work ‘Coexistence’ sold 100 pieces (approximately 120 million KRW) in just 20 seconds on Klip Drops, a digital art and NFT distribution service.

The NFT art project by Lotte Hotel and Koh Sang Woo is designed to offer special benefits that provide valuable experiences both online and offline.

The package products are sold at Signiel Seoul and Busan, as well as Lotte Hotel Seoul, World, Jeju, Ulsan, and Busan. They include ▲ one night’s stay in a guest room ▲ one new NFT work by Koh Sang Woo ▲ a chance to enter the offline event ‘Koh Sang Woo_Inside Works’ to meet the artist ▲ and chain-specific perks. Sales are limited to 300 rooms, with prices starting from 1 million KRW (excluding tax and service charges).

For this project, Koh Sang Woo plans to present a limited edition of 300 NFT works (150 pieces each of two types) themed around deer. The process of mysterious living creatures imbued with vitality being adorned on blue deer will be created as video digital art accompanied by background music.

Notably, this work was previously highlighted as the painting (‘BLACK PEARL’) owned by the protagonist in the tvN drama ‘Mine,’ which depicts the lives of the top 1% elite. The NFT works, unveiled for the first time, can only be owned on a first-come, first-served basis through this package, and the NFT works will be released on Opensea, the world’s largest NFT marketplace.

Additionally, from June 29 to July 3, the NFT work ‘BLACK PEARL’ can be viewed at the Royal Suite Room in the Executive Tower of Lotte Hotel Seoul, prepared for state guests and VVIPs.

Customers who purchase the package will have the opportunity to attend an artist talk where they can explore and discuss Koh Sang Woo’s artistic world, as well as NFT lectures by experts such as MKYU CEO Kim Mikyung and Professor Jung Jihoon from Everyone’s Lab, through a lottery.

This content was produced with the assistance of AI translation services.