Lotte Department Store Lifestyle Edit Shop 'Sisi Hosi' Attracts 10,000 MZ Generation Visitors

A scene of browsing products at the Sisi Hosi pop-up store.

[Asia Economy Reporter Jeon Jinyoung] About 10,000 MZ generation (Millennials + Generation Z) visitors flocked to the curated shop opened by Lotte Department Store in Seongsu-dong. The lifestyle curated shop ‘Sisi Hosi’ opened a pop-up store under the concept of ‘Check Kitchen’ about a week ago.

Sisi Hosi is Lotte Department Store’s total curated store for food, clothing, and shelter, now in its second year since launch. Last year, half of Sisi Hosi’s sales came from customers in their 20s and 30s, showing great popularity especially among young customers. Accordingly, from the 31st of last month, they opened a pop-up store in Seongsu-dong, known as the ‘Brooklyn of Korea,’ showcasing collaboration products related to food, clothing, and shelter such as kitchenware, food, fashion, and stationery, along with popular items from specialty brands like bakery and gardening, gaining strong popularity.

In particular, the kitchen, the centerpiece of the pop-up store, involved the participation of artist Saki, famous as a visual artist. Saki is an artist who enjoys using collage techniques, skillful at combining everyday objects to create new sensations. Sisi Hosi selected Saki as the artist to add meaning to the everyday life returning with the endemic and prepared various collaborative items. They presented a total of 52 products, including 20 types of food such as capsule coffee and jam, 15 types of kitchenware like glass and enamel, and 19 types of fashion items including T-shirts, eco bags, and stationery. The kitchen space decorated with products collaborated with the artist also features design elements such as posters directly drawn by the artist, resembling a gallery. Some of the products showcased at the event have already sold out their initial stock, and pre-order inquiries continue to pour in.

Additionally, the terrace, another space, was filled with curated items favored by the MZ generation. Along with food items such as bread and jam from ‘Mildo,’ a famous bread shop in Seongsu-dong, processed meats from ‘Sogeumjip,’ the top charcuterie brand in Korea, and carefully selected fruits curated by ‘Allfresh,’ Korea’s first fruit sommelier, they also presented popular products gathered in one place, including various herbs from ‘Ire Garden Village,’ a well-known plant culture space in Gimpo, and picnic chairs handmade 100% in Florida, USA, by ‘Ron Chair.’

Seo Sujeong, team leader of Sisi Hosi, said, “This pop-up store was planned with the desire to share Sisi Hosi’s philosophy of ‘enjoying everyday life’ not only in the department store but also in Seongsu-dong, a sacred place for the MZ generation.” She added, “We look forward to more colorful daily lives following the endemic and will continue to create Sisi Hosi, proposing even more diverse lifestyles.”

This content was produced with the assistance of AI translation services.