The Golden Age of Counseling Variety Shows... Dr. Oh Eun-young Gaining Attention in the Book Market

[Asia Economy Reporter Seo Mideum] Recently, as various counseling formats have become popular on broadcasts, mentoring-related books are gaining renewed attention in bookstores. In particular, Dr. Oh Eun-young, known as the "National Childcare Mentor," is leading the trend in counseling broadcasts.

According to the online bookstore Interpark, there are currently a total of 13 books by Dr. Oh Eun-young available, and sales from January 1 to May 31 of this year have increased by 30% compared to the same period last year. Song Hyun-joo, manager of the Home & Living book MD, analyzed, "Dr. Oh Eun-young's books contain a lot of content that parents raising children can frequently refer to, and the popularity and trust accumulated through her active broadcasting activities have made these books steady sellers rather than fleeting hits."

Excluding out-of-print books, the best-selling book by Dr. Oh Eun-young to date is "How Should I Speak?" published in October 2020. This book provides immediate help in calming or understanding children through 'practical, reality-based language' that parents can easily use in real-life childcare. It allows readers to explore the sharp behaviors and feelings of children and uncover the hidden meanings behind them. The book is easy to understand even if readers do not read it thoroughly from the beginning but skim the table of contents and read only the parts they need right away. It also offers comfort to parents through Dr. Oh Eun-young’s unique empathy and warmth. This book demonstrated its strength by ranking first in the Home & Living category annual bestseller list on Interpark for two consecutive years, 2020 and 2021.

Despite her busy schedule, on May 25, Dr. Oh Eun-young released her latest book, "The True Hearts of the Golden Children," which has immediately ranked high in sales in the Home & Living category since its publication. This book selects 58 topics that parents find most frustrating while raising children and kindly explains how to communicate about them. It covers everything from morning wake-up, academies, parental tone, marital conflicts, smartphones, to game time, detailing how to recognize and handle children's difficulties and providing conversation methods that relieve parents’ frustrations.

Meanwhile, fueled by the counseling broadcast craze, not only Dr. Oh Eun-young’s psychological counseling for childcare but also mentoring books by psychiatrists for various human relationships, adult concerns, and emotional healing are being reappraised. Representative titles include Jeong Hye-shin’s "You Are Right," Jeong Woo-yeol’s "Don’t Rely Too Much on People Even When It’s Hard," which is also famous on YouTube, Yang Chang-soon’s "I Decided to Live Roughly," and Seo Cheon-seok’s "Three Years Old, Childcare Just Beginning." All these authors share the commonality of being psychiatrists.

Song Hyun-joo, manager of Interpark’s book business team, said, "Dr. Oh Eun-young has lowered the barrier to the field of psychological counseling through her active participation as a fixed cast member on about six major broadcasting stations in recent years. Moreover, with her unique gentle charisma, she has gained popularity comparable to celebrities despite being a medical professional." She added, "As readers accumulate empathy through books that can be seen as advanced versions of her broadcast content and experience changes in real-life childcare, it seems that Dr. Oh Eun-young has become a branded figure known as ‘the best childcare expert.’"

This content was produced with the assistance of AI translation services.