LG Household & Health Care 'Rien Muldeulim' Shampoo Sells 200,000 Units in Just 3 Weeks After Launch

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 3rd that its gray hair care shampoo ‘Rien Muldeulim’ surpassed 200,000 units sold within just three weeks of its launch.

In particular, on GS SHOP, during the live broadcast commemorating the product launch on the 11th of last month, 27 units were sold per minute, achieving the highest sales among distributor live broadcasts that day. During the launch event period, it ranked number one in the online household goods category for seven consecutive days. It also achieved first place in overall hair category sales during the event period through promotions held from the launch day at offline stores including E-Mart, Homeplus, and Lotte Mart.

Rien Muldeulim gray hair care shampoo and treatment are products that naturally cover gray hair just by washing the hair, similar to staining with balsam flowers, and are characterized by coloring white hair brown within three weeks without 20 chemical ingredients including oxidizing agents. The product was developed based on the principle of using alum as a medium to make the dye more vivid and long-lasting when staining nails with balsam flowers, and contains ‘Black Tint ComplexTM,’ which acts as alum to firmly bind the dye to the hair.

Black Tint ComplexTM consists of nutritional ingredients for the scalp and hair, including black soybean and black sesame extracts, safflower and gardenia components traditionally used in dyeing, as well as functional ingredients for hair loss, LG’s proprietary polyphenol components, collagen, and proteins. The formula contains 25,000 ppm of these ingredients, enabling triple all-in-one care for gray hair, hair loss, and root volume.

This content was produced with the assistance of AI translation services.