Paldo Launches Seasoning Food Brand 'Somsidang'... Releases Three Types of Today Broth

Paldo 'Somsidang' Today's Broth 3 Types. / Photo by Paldo

[Asia Economy Reporter Song Seung-yoon] Paldo announced on the 3rd that it has launched the seasoning food brand 'Somsidang' to diversify its business structure and secure new growth engines.

Somsidang is a family brand attached to all Paldo seasoning foods, meaning "showing off my cooking skills." Starting with convenient broth, the product line will be expanded to sauces, seasonings, and more.

The brand's first products are three types of 'Oneul Yuksu' made from anchovies, beef bone, and vegetables. Oneul Yuksu is a sub-brand specializing in broth under Somsidang. It is a coin-shaped solid broth that dissolves well in water, melting in about one minute in boiling water. It uses vegetable extracts brewed under high temperature and high pressure to provide a deep soup flavor. Users can select and use the main ingredients according to their cooking purposes. Each broth is individually packaged, and the pouch containing 30 pieces features a zipper pack.

Oneul Yuksu plans to release various forms of products such as concentrated liquid and tea bags in the future. The products will be sold through major online channels, with plans to expand sales channels offline later. Live commerce events offering discounts and various prizes will also be held for purchasing customers.

A Paldo official said, "The seasoning food market is growing as the trend of increased interest in cooking and preference for convenience coincide," adding, "We will introduce unique products exclusive to Paldo by sharing core competencies with existing business sectors."

This content was produced with the assistance of AI translation services.