Emart24 Launches Neighborly Campaign with Seoul Regional Veterans Office

The owner of Emart24 Noryangjin-ro Branch, selected as the first Hidden Hero Neighbor (center), Lee Seung-woo, Director of the Seoul Regional Veterans Office (second from the right), and Park Yong-il, Executive Director in charge of Emart24 support (second from the left), are taking a commemorative photo after attaching the plaque for national merit recipients.

[Asia Economy Reporter Jeon Jinyoung] Emart24 announced on the 3rd that it will join hands with the Seoul Regional Veterans Office to launch the ‘Neighbor Hidden Hero Campaign.’

The Neighbor Hidden Hero Campaign is held in honor of Veterans Month to remind people not to forget their gratitude toward national veterans who did their best to protect the safety and lives of the people. The campaign involves attaching nameplates of national veterans to stores run by the families of veterans to express appreciation, and producing and providing customer gift goods to help with store operations.

Emart24, together with the Seoul Regional Veterans Office, selected the Emart24 Noryangjin-ro branch, operated by the family of a fallen soldier, as the first protagonist of the Neighbor Hidden Hero campaign to promote the hidden uniformed heroes.

As the start of the campaign, on the 2nd, Lee Seungwoo, head of the Seoul Regional Veterans Office, Park Yongil, Executive Director in charge of support at Emart24, and other officials visited the Emart24 Noryangjin-ro branch to honor the sacrifice of the late Fire Captain Lee Sangtae, a national veteran, and delivered a nameplate and a specially made badge to his family with gratitude.

The late Fire Captain Lee Sangtae was recognized as a national veteran for his merit after having responded to 1,286 fire dispatches during his 27 years of service, protecting the lives and property of the people before dying in the line of duty.

Since 2017, Emart24 has been operating stores that help the self-reliance of families of fire service personnel by leveraging the characteristics of the convenience store business, and the Emart24 Noryangjin-ro branch is the first store of this project.

Throughout June, Emart24 will promote the campaign through checkout screen displays, digital signage, and promotional materials, and plans to hold a campaign promotion event via the official Emart24 Instagram in the future.

In addition, in consultation with the Seoul Regional Veterans Office, Emart24 plans to participate in the campaign in various ways, including making donations to be used for national veterans.

Park Yongil, Executive Director in charge of support at Emart24, said, “We are pleased to select the Emart24 Noryangjin-ro branch, a franchise store, as the first protagonist of the Neighbor Hidden Hero campaign together with the Seoul Veterans Office, and we hope that the dedication of national veterans around us will be remembered by many people. Going forward, leveraging Emart24’s nationwide network, we plan to promptly deliver relief supplies in the event of disasters and emergencies, and practice sharing with franchise stores through various forms of social contribution, campaigns, and joint donations.”

This content was produced with the assistance of AI translation services.