Bae Jaekyu's First Organizational Restructuring Since Inauguration... KTB Asset Management Strengthens ETF Product Development and Marketing

Establishment of Digital ETF Marketing Headquarters... Headed by Director Kim Chanyoung
Reorganization of Product Strategy and Global Management Teams

Baek Jae-gyu, CEO of Korea Investment Trust Management, is being interviewed on the 16th at Korea Investment Trust Management in Yeouido, Seoul. Photo by Kang Jin-hyung aymsdream@

[Asia Economy Reporter Hwang Yoon-joo] Bae Jae-gyu, CEO of Korea Investment Trust Management, has carried out an organizational restructuring to strengthen marketing and product development of exchange-traded funds (ETFs) as well as global management capabilities.

Korea Investment Trust Management announced on the 2nd that it will implement its first organizational restructuring since CEO Bae took office.

The biggest change is the establishment of the "Digital ETF Marketing Headquarters" directly under the CEO. This headquarters will oversee Korea Investment Trust Management's digital marketing and ETF marketing, playing a role in promoting the company and its products through various channels targeting individual investors, institutional investors, and foreign investors. Former director Kim Chan-young of the Hong Kong-based ETF management company Premia Partners has been appointed as the head of this headquarters.

Kim Chan-young, the new head of the Digital ETF Marketing Headquarters at Korea Investment Trust Management, said, "In particular, we will continue engaging and enjoyable investment-related communication through digital channels so that customers can protect and grow their pension assets for retirement."

When CEO Bae took office in February, he expressed his ambition to create a "great company" centered on customer value and emphasized the importance of education and marketing to inform investors about successful investment methods.

He also diagnosed that the core competencies of the asset management industry are shifting from management to product development and marketing. The company explained that this organizational restructuring reflects CEO Bae's analysis of the business environment and growth strategy.

With this restructuring, the product strategy and global management-related organizations will also be reorganized. Tasks such as product development strategy formulation and new product development have been incorporated into the Planning Office under the General Management Planning Division. The GIS (Global Investment Strategy) Management Headquarters, responsible for global equity management and alternative investments (AI), has been reorganized into the Global AI Management Department and Global Management Departments 1 and 2.

The Quantitative Management Department of the Multi-Strategy Headquarters has been renamed the Global Quantitative Management Department to strengthen its global management nature, and a new Overseas Investment Support Department has been established under the General Management Planning Division to enhance expertise in management support such as overseas asset trading.

Cho Jun-hwan, General Manager of Management Planning at Korea Investment Trust Management, said, "We aim to enhance the professionalism of management, which is the core task of asset management companies, and to build stronger trust with customers in terms of product development and marketing."

This content was produced with the assistance of AI translation services.