Tous Les Jours Unveils New Plant-Based Meat Product for Environment Day

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours announced on the 2nd that it will hold an environmental protection campaign where customers can practice value consumption together in celebration of Environment Day, and introduce new vegetarian products.

The "Delicious and Healthy Life with Noknok (knock knock)!" campaign was planned to make it easy for anyone to participate in the value of environmental protection that minimizes the negative impact on the Earth's environment. Noknok is a name that contains the meaning of green, symbolizing environmental protection and health, and knock, meaning knocking on the door to get one step closer to loving the Earth.

On the 5th, Tous Les Jours will give a limited number of "Value Growing Seed Sticks" free of charge to customers who bring their own shopping bags and purchase products at Tous Les Jours stores. By encouraging the use of shopping bags, customers can participate in environmental protection values together and feel the preciousness of nature by growing plants.

Customers who participate in the seed stick SNS certification event will also receive a "Plant Love Eco-friendly Shopping Bag" made of eco-friendly material "Tyvek" on a first-come, first-served basis. Tyvek is an ultra-lightweight waterproof material that does not generate harmful substances when buried and decomposes into water and carbon dioxide when burned.

Using the popular vegetarian ingredient "falafel," which is made by mashing chickpeas and frying them, Tous Les Jours will also launch a cold sandwich "Light and Crispy Veggie Wrap" and a "Chickpea Veggie Ball Salad" served with fresh carrot rap?, chickpeas, and plant-based dressing.

This content was produced with the assistance of AI translation services.