CU Offers Up to 60% Discount on Ice Cream... Also Launches Products at Prices from 10 Years Ago

Ultra-low price ice cream 400 Bar sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 2nd that it will offer up to 60% discounts on over 40 popular ice cream products for the summer peak season and introduce ice cream priced at only 400 won, the same price as 10 years ago.

In this event, more than 20 types of ice cream, including Subak Bar, Bibibig, Candy Bar, Nougat Bar, and Cookies & Cream, will be sold at 500 won each when purchasing 5 or more. Tube ice creams such as Papico, Tank Boy, and Dewi Sanyang can also be purchased at half price, 750 won each, when buying 5 or more.

The cost-effective pint ice cream series, Cloud (4 types), can be purchased at a 50% discount when buying 4, costing 1,250 won each. Monaka ice creams such as Gukhwa Bread, Honey Hotteok, and Cookie O are also 50% off when purchasing 5 or more. Additionally, 1+1 and 2+1 promotions are being held on a total of over 70 ice cream products.

CU plans to launch two differentiated ice cream products under the ultra-low price cone concept, 400 Bar Namango and Nachoco, on the 15th of this month. These ice sherbets, with refreshing ice granules, emphasize the price of 400 won?lower than the average ice cream price 10 years ago?in both the product name and packaging.

A BGF Retail official said, “Amid this year’s rapid inflation, we proactively planned discount promotions for ice cream, which sees a sharp increase in demand during summer, more than any other in the industry. We will continue to carry out ultra-low price pinpoint marketing by season to help customers make economical purchases and enjoy convenient shopping.”

This content was produced with the assistance of AI translation services.