Sharing Food Purchase Reviews... SSG.com Launches Food Specialty Review Service 'SseukChef'

SSG.com Opens 'SseukChef Review'.

[Asia Economy Reporter Jeon Jinyoung] SSG.com announced on the 1st that it will launch a food category specialized review service called ‘SSG Chef’ that shares customers' purchasing experiences.

SSG.com currently operates various review services such as ‘General Reviews,’ ‘One Month Usage Reviews,’ and ‘Premium Reviews’ which allow detailed product evaluations of over 500 characters. However, since the end of last year, it has been working to further enhance these services by improving the quality of customer reviews to better assist customers when making purchases.

Noting that consumers frequently and usefully obtain ‘shopping information’ by subscribing to celebrities' Instagram, TikTok, blogs, and other social networking service (SNS) channels, the company integrated SNS channel characteristics into its platform reviews. This allows customers to share their personal consumption experiences with others using videos and photos, and customers who leave reviews receive 1,000 SSG Money as a reward.

Additionally, to activate the SSG Chef service, it will first be applied to the food sector, which is SSG.com’s strength, and plans to expand the service range to various categories such as fashion, interior, and pets in the future.

Kim Hyunmi, Partner of the Common Service Planning Team at SSG.com, said, “We planned this review service to provide practical help for customers' purchasing decisions,” adding, “We will continue to strive to elevate SSG Chef reviews into content that customers enjoy seeking out.”

This content was produced with the assistance of AI translation services.