The Approaching Heat... Lotte Hi-Mart June Air Conditioner Promotion Underway

Consumers visiting Lotte Hi-Mart Daechi branch are browsing products from the 'June Air Conditioner Promotion' event.

[Asia Economy Reporter Jeon Jinyoung] With the early arrival of the heat, Lotte Hi-Mart is holding an ‘Air Conditioner Grand Sale’ throughout June at Lotte Hi-Mart stores nationwide. The online shopping mall will also host a ‘Summer Season Guide’ event from the 4th to the 30th of next month, offering discounted packages of cooling appliances such as air conditioners and fans.

First, customers who visit Lotte Hi-Mart stores nationwide and purchase promotional products like Samsung Electronics’ Wind-Free Gallery air conditioners or LG Electronics’ Whisen Tower air conditioners will receive a Bespoke Jetbot or Objet Aero Tower, respectively, as a gift. There is also a ‘Cool Cooling Special Exhibition’ simultaneous purchase benefit. This targets demand for purchasing multiple air conditioners at once according to furniture types, such as stand air conditioners for the living room and window-type air conditioners for children’s rooms. When purchasing two or more related appliances together with an air conditioner, customers can receive up to 300,000 KRW cashback. Promotional products include window-type air conditioners, circulators, fans, and other summer appliances, as well as refrigerators and water purifiers among cooling appliances.

A ‘Used Appliance Trade-in Grand Sale’ is also being held. Customers who purchase 2022 new models of air conditioners from popular brands such as Samsung Electronics, LG Electronics, and Carrier will receive up to 200,000 KRW cashback. System air conditioners, which are good for interior design and space utilization, are also being sold at discounted prices. Depending on the promotional product, customers can receive up to 300,000 KRW discount benefits and installation fee support of up to 400,000 KRW.

The online shopping mall is also offering packages that provide discounts when purchasing air conditioners and fans, or two or more fans. When purchasing promotional products with promotional cards, customers can receive a 10% billing discount on the payment amount, up to a maximum of 250,000 KRW. From the 8th to the 24th of next month, an L.POINT payment event will be held on weekdays. Customers can purchase products using at least 10,000 L.POINTs and enter the event. 20% of the purchase amount, up to 20,000 points, will be credited on a first-come, first-served basis by the end of July. There is also a point accumulation event that supports electricity bills. Customers who purchase air conditioner promotional products and enter the event will be entered into a draw to receive 100,000 points usable on the online shopping mall.

Kim Eun-jung, Head of Marketing at Lotte Hi-Mart, said, “With hot and humid summer weather expected, we have prepared various side events including the air conditioner special exhibition to support summer survival. Since installation and delivery delays may occur during the peak season when air conditioner demand surges, we recommend purchasing the necessary products in advance and taking advantage of multiple benefits.”

This content was produced with the assistance of AI translation services.