Goodrich Surpasses 1.5 Million Cumulative Insurance Claims Filed

[Asia Economy Reporter Changhwan Lee] Rich&Co announced on the 31st that the cumulative number of insurance claim uses on Goodrich, an integrated insurance management platform, has surpassed 1.5 million cases.

The ‘Insurance Claim’ service of the Goodrich app allows users to conveniently claim insurance by taking photos of necessary documents such as medical receipts and diagnosis certificates and uploading them to the app.

The company explained that users highly appreciate the service because it enables insurance claims not only for indemnity insurance but also for complex health insurance without installing separate apps for each insurance company. It was found that over 60% of users have used the ‘Goodrich Insurance Claim Service’ more than twice.

Analyzing 1.5 million insurance claim cases, Goodrich found that the average age of users utilizing the insurance claim service was 43.4 years. The age group with the highest number of insurance claims through the app was people in their 30s and 40s. The generational ratio showed that 40s accounted for 33% and 30s for 30%, making the 30-40 age group about 63% of the total.

By gender, women (66%) claimed insurance about twice as much as men (34%). This pattern was consistent across all age groups, and the reuse rate of the insurance claim service (used more than twice) was also higher for women (66%) than men (55%). This indicates that women tend to be more meticulous in insurance management, including applying for and receiving insurance benefits, than men.

Additionally, the insurance products most frequently claimed by users were indemnity insurance (38%), children’s insurance (12%), health insurance (10%), and driver insurance (4%), in that order.

A Goodrich official analyzed, "Insurance claims are naturally highest among people in their 30s and 40s, who are socially active and whose hospital visits begin to increase significantly. Judging from the insurance product groups with many claims such as indemnity and children’s insurance, especially women in their 40s tend to lead household insurance management by handling insurance claims not only for themselves but also for their children’s generation."

The 50s and 60s generation stood out in terms of claim service usage frequency. Looking at the average number of insurance claims made by users aged 50-60 who have used the Goodrich insurance claim service more than twice, those in their 50s averaged 10.8 claims, and those 60 and older averaged 11.2 claims.

Although the total number of users in this age group is smaller than those in their 30s and 40s, seniors surpassed the 30-40 age group in average service usage frequency. About one-quarter of Goodrich insurance claim users are seniors aged 50 and above, whose service loyalty was the highest across all generations.

Seungpyo Han, CEO of Rich&Co, stated, "So far, Goodrich has gone beyond simple claim agency services to introduce insurance analysis grading systems based on thorough user analysis, family insurance inquiries, and other functions that customers need. We will continue to evolve so that Goodrich remains the first app that comes to mind when thinking of ‘insurance management.’"

This content was produced with the assistance of AI translation services.