Hit Predicted with ‘Air Busan’ Unique and Differentiated Services Following Non-Stop Flights

Image guide for using Air Busan's electronic library 'Haneul Bookstore'.

Image guide for using Air Busan's electronic library 'Haneul Bookstore'.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Air Busan is introducing the first in-flight electronic library service called ‘Haneul Chaekbang’ (Sky Bookstore), the first electronic book lending service among domestic airlines.


‘Haneul Chaekbang’ is Air Busan’s electronic library that allows users to borrow and read e-books anytime and anywhere using smart devices such as smartphones and tablet PCs. It offers a vast collection of 255,482 electronic books across 45 titles in three categories: ▲e-books ▲audiobooks ▲academic papers.


Any Air Busan member can use the service for free, borrowing up to 3 books at a time and up to 10 books per month. The lending period for each book is 14 days.


Air Busan explained that they opened ‘Haneul Chaekbang’ to provide passengers with more meaningful and productive time while waiting at the airport or during flights. To repay the great love and support from customers, the service is extended beyond just ticket purchasers to all Air Busan members, aiming to ▲reward customers ▲secure loyal customers ▲promote reading culture.


An Air Busan official introduced, “As the first airline to launch ‘Haneul Chaekbang,’ it is a space where busy modern people who lack reading time can conveniently borrow high-quality books anytime and anywhere for free, enriching their minds and strengthening their thinking.” They added, “Along with promoting reading culture, it is expected to play a significant social contribution role by allowing anyone who registers as a member to read desired books even if purchasing books is difficult,” and encouraged many to use the service.


‘Air Busan Haneul Chaekbang’ can be used simultaneously by multiple users without restrictions, unlike general libraries, so popular content can be accessed without reservations or waiting. Based on the accessibility and convenience of being able to download and read anytime within 14 days, it is expected to establish itself as another unique and differentiated service exclusive to Air Busan.


To use Haneul Chaekbang, log in to the Air Busan app and click ‘Haneul Chaekbang’ under the ‘Service Guide’ category. Detailed usage information can be found on the Air Busan website or mobile web/app.



To promote ‘Haneul Chaekbang’ and reading culture, Air Busan plans to have users who experience the service recommend books for future users, select ‘Book of the Month,’ and in the second half of the year, plan to open the ‘Air Busan Dream Library,’ continuously strengthening Air Busan’s differentiated customer services and social contribution activities.


This content was produced with the assistance of AI translation services.

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