BC Card Partners with Shinsegae Department Store... Collaborating on Co-branded Credit Card Launch and More

Scheduled Launch of Shinsegae Department Store Membership-Integrated Credit Card in June

[Asia Economy Reporter Yu Je-hoon] BC Card has decided to pursue comprehensive collaboration to enhance customer benefits, including the launch of a department store co-branded credit card in partnership with Shinsegae Department Store.

On the afternoon of the 30th, BC Card will sign an agreement containing these details with Shinsegae Department Store at its headquarters located in Jung-gu, Seoul. Attending the signing ceremony will be BC Card President Choi Won-seok, Shinsegae Department Store CEO Son Young-sik, BC Card Chief of Management Planning Jo Il, Card Business Division Head Kim Min-kwon, and Shinsegae Department Store Executive Director Lee Sung-hwan, among other representatives from both companies.

Through this agreement, the two companies will jointly undertake various projects including ▲launching a co-branded credit card equipped with Shinsegae Department Store membership benefits (such as 3-5% discount coupons and free parking tickets) ▲joint planning and promotion of campaigns ▲providing personalized benefits through consumer data analysis.

The new co-branded credit card, launching in June, can be issued and used immediately via the BC Card Paybook app and at BC Baro Card Centers located in 13 Shinsegae Department Store branches nationwide. Shinsegae Department Store cited the great popularity of PLCCs (Private Label Credit Cards) issued through collaborations in various fields?such as the Lost Ark Card (gaming), BLACKPINK Card (entertainment), and Sibal (始發) Card (web variety shows)?as the main reason for partnering with BC Card.

BC Card was the first in the financial sector to be designated by the Ministry of Science and ICT as a pseudonymized information integration specialized institution, gaining the authority to combine data from non-financial sectors and establishing itself as a data hub for the KT Group. Through data collaboration with Shinsegae Department Store, BC Card plans to provide customers with more differentiated benefits.

President Choi said, "Collaboration with Shinsegae Department Store, which offers various services integrated with the latest trends, is a great opportunity to provide new payment experiences to customers of our own brand, BC Baro Card," adding, "We will continue to collaborate with Shinsegae Department Store to offer the best benefits by expanding business partnerships across various fields."

CEO Son stated, "We are sincerely pleased to enter into this partnership agreement with BC Card and will provide extensive support to ensure the early establishment of this co-branded card," and added, "We will continue to explore ways to create synergy between the two companies and provide customers with more benefits and enjoyment through the co-branded card."

This content was produced with the assistance of AI translation services.