Seven Eleven, 'Im Chang-jung Makgeolli' Sells 100,000 Units of Initial Stock in 3 Weeks

7-Eleven's Im Chang-jung Misutgaru Honey Makgeolli.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced that the initial production volume of 100,000 units of ‘Im Changjung Misutgaru Honey Makgeolli’ sold out within three weeks of its launch.

According to 7-Eleven on the 30th, Im Changjung Misutgaru Honey Makgeolli is a differentiated product exclusively launched by 7-Eleven on the 6th, officially commercializing the best menu from the franchise barbecue restaurant operated by Im Changjung. The combination of its savory and sweet taste, fun package design, and the story that Im Changjung personally developed the recipe has recently increased its popularity, especially on social media.

Due to the recent surge in sales, the initial production volume of 100,000 units sold out, and currently, an additional second batch is being produced. Thanks to the popularity of this differentiated product, 7-Eleven’s traditional liquor sales in May (from the 1st to the 27th) increased by 20% compared to last year. To continue the popularity of Im Changjung Misutgaru Honey Makgeolli, 7-Eleven plans to launch ‘Im Changjung Soju’ in July.

Nam Geonwoo, MD of the Beverage and Alcohol Team at 7-Eleven, said, “Im Changjung Misutgaru Honey Makgeolli was a product we recognized early on as having blockbuster potential and actively promoted,” adding, “We ask for much interest in the upcoming Im Changjung Soju as well.”

This content was produced with the assistance of AI translation services.